Beauty Launches

Match Perfumes Debuts in the U.S.

An immersive New York launch party brought together celebrity guests and influencers for a first look at Match's 40-scent collection.

December 16, 2025

By: Rachel Klemovitch

Assistant Editor

Match Perfumes, the fragrance brand built to close the gap between quality and accessibility, has officially expanded to the United States.

Founded in Saudi Arabia by Sara M Alrajhi, this ‘Inspired by’ fragrance brand is designed for perfume lovers who appreciate luxury without the price tag.

Omar Haimed, President of Empire State Corp, the holding company for Match Perfumes U.S., said,

“The market has been flooded with ‘inspired-by’ perfumes that compromise on quality. We saw a clear gap: customers want luxurious fragrances that actually perform like high-end perfumes, but at a price that makes experimentation and everyday wear possible. Match eliminates that gap.”

To celebrate its stateside debut, Match Perfumes hosted an exclusive gathering in New York City.

Guests sipped custom Match craft mocktails, explored a full fragrance bar featuring all 40 scents, and connected through an interactive Find Your Match fragrance card game.

A custom engraving station was featured to add a personalized touch to fragrance bottles.

Beauty insiders, including supermodel Shanina Shaik, 2x MF Boxing Champion Slim Albaher, YouTube star Adam Saleh, and viral TikTok artist Laetitia Ky, attended the event.

With a collection of 40 aromatic expressions, each scent is crafted using high-end perfume oils engineered to almost exactly mirror the original inspiration. This technique achieves a match rate of over 90%, while maintaining its own elegant identity.

Match Perfumes controls every step of the perfumery process, from formulation to final bottling, with all perfumers working in-house.